It's extremely cost-prohibitive to build or buy a new PC right now, with US tariffs, inflation and the AI boom causing RAM, SSDs and graphics cards in particular to go up in price considerably. However, with the prospect of the situation not easing any time soon, is it better to bite the bullet and buy before things get even worse? Or is there light at the end of the tunnel?
That was the question posed by Digital Foundry supporter Andre Thompson on the recent DF Direct Q+A, and it's a thinker for sure. As I said on the show, the quote that comes to mind is that one about the best time for planting trees: the best time is years ago, but the second-best time is now.
If you've recently upgraded and your games are still running OK, then you're sitting pretty, but if you're not able to enjoy the games you're most interested in, then upgrading now still makes sense. After all, all indications we've had from the industry is that this is a "new normal" rather than a fad that'll die down in the short to medium term - including from SSD and DRAM manufacturer Lexar, who I recently had a chance to speak to during a tour of their Chinese factories.
Thankfully, there are some ways to at least dull the pain of upgrading your PC in 2026. Despite being replete with PC parts, Rich and I both spend a fair amount of time trawling sites like Facebook Marketplace and Ebay, where buying used can save you a huge amount versus new prices - especially if you're able to travel to pick up items. Even if you're not able to build the whole PC at once, picking up parts piecemeal as they appear can be a good strategy.
And if you prefer the certainty of buying new, Black Friday and other sales are still reasonably effective ways to cut costs, though using browser extensions like Keepa to make sure price drops are genuine is almost essential.

Beyond deal-finding, there is some reason to believe that the industry as a whole is coming up with ways to make existing hardware go further. For example, Nvidia's Neural Texture Compression is designed to maximise VRAM, letting less well-equipped graphics cards remain relevant for longer, while a Valve engineer is approaching the problem at the OS level to better prioritise games over background applications on Linux.
It's also possible to just opt out of playing the most demanding new releases right now, in favour of indie games or older titles that you may have missed at the time, optionally spruced up with mods that improve the experience or add in new content. I'm having a huge amount of fun playing the BattleTech Advanced 3062 mod of the 2018 BattleTech PC game, for example, which brings in a ludicrous amount of extra 'Mechs, maps, missions and weapons compared to the base game - and it still runs OK even on a fairly weak M1 Macbook Pro. You can go much further back than 2018 of course; building a machine that uses extremely old parts to target games from the early 2000s, for example, can be both fun and rewarding.
Ultimately, this is the strength of PC gaming - there's a huge variety of hardware and software available, and playing the newest games on the fastest GPUs is just one small part of the greater whole. Even if price rises are making that segment less enjoyable, there's plenty more to discover elsewhere.





Comments 11
Good to see you back Will!
I got lucky, I built my current PC in early 2025 and there is nothing to actually upgrade at the moment even if I was willing to pay silly prices. I recently sold off some old parts and I had a couple of 32GB RAM kits that sold on ebay for more than I bought them for in 2023 which is crazy. I feel sorry for anyone trying to build a PC at the moment.
I'm very much the opposite. I built my current gaming PC back in November 2018, so it's definitely time for a refresh, but with prices as they are I'm pretty much shafted. Oh well.
@MattGPT I specced out a mid/high-end PC last year at around £2k and right now that same PC is over £3k, it's bonkers. Admittedly I was aiming for a lot of RAM (64GB DDR5) and plenty of SSD storage (8TB), it's more for work, and these prices have gone up 2x - 5x in less than 6 months.
Especially kicking myself for not picking up 4 x 16GB of DDR5 RAM when 32GB was on sale for around £60 last autumn now it's £300+, the rest I could suffer.
Still flip-flopping whether to wait it out or dive in and just accept it. Will likely depend on if my PC dies on me!
I’m relatively new to the PC world. My previous build of mid-2023 was actually the first one I've ever built; after switching from an Xbox Series S.
I upgraded about a year ago, moving from a Ryzen 5 3600 paired with an RTX 2080 to an i5-12600K and an RTX 3080. I kept my 16GB of DDR4 because I didn't feel like I needed, or need, any more than that amount and, as usual, bought everything used online. Seeing the current prices, I’m so glad I made the jump when I did!
I'm so thankful that I finally splurged on a new PC build back in June 2025. The 7600X/32 GB RAM/2 TB SSD/5070 build I went for back then cost me around €1500 then and the exact same build is now well north of €2000.
I ran my last PC "4790k" for 8 years with one GPU upgrade 5700 XT. I built my 2023 build with 64GB of ram and a 4070 TI. I honestly don't think I'll be building a new PC for a long time. Maybe a GPU upgrade down the road.
I'm in a odd PC build schedule, Sony usually releases their next console before I build something new. Many times they end up being more powerful than my current PC at launch. So I just buy that and play console games until PC offers something substantially better for the price. I felt upscaling, frame gen and RT offered something the consoles really couldn't do well.
I think they will catch up next round and there will be a big swing from PC to consoles again because of the prices. Gaming PCs took off in the last 5 years with the younger generation. That's great but now they will be priced out of it. They'll probably go back to console. Many will forget about PC, at least for a little bit since GTA6 will be on console first.
@Claw What do you have right now? As Will points out in the article, there's still scope for building a reasonable PC!
@themightyant How much of a new PC do you need, if you can get away with just a GPU upgrade that would be my aim for this year, there are still some reasonable deals on 5070Ti and downwards, if you need a new CPU and hence motherboard and RAM then that becomes a bit painful.
The 8TB of storage is also a nightmare at the moment, there seem to be no good deals, I paid £206.92 each for three Samsung 990 Evo Plus 4TB NVMEs in Jan 2025, they are now £419 each and the 64GB (2x32GB) of DDR5 I paid £179.99 for in Feb 2025 is now £976.31 which is absolutely insane.
@Rich_Leadbetter Thank-you for asking! I have a 5600X/2080Ti/32GB RAM combo on a 55-Inch OLED TV, so I'll just have to make it last a few more years. It was top-tier when it was new, so I guess the lesson I've learned is that when you spend a bit more to begin with, it really will last a bit longer than your average kit. I shouldn't really complain too much, it can still do upscaled 4k/60 on low/medium settings with DLSS, it's just that I keep watching your videos featuring 5090s running at insane frame rates on max settings, and I'm jealous!
After a DF mentioned pre-builds on a fairly recent DF Direct, I went down that route last week and bought one that was discounted due to a work benefit scheme (I can do some parts on a PC but am just clumsy). I was on the fence but figured costs could go up even further so not having had a gaming PC for over 5 years, that it was time to get back on board and I'm glad I did. Even over the PS5 Pro there is a noticeable step up. Really glad I made the purchase.
I built a similar PC to what Rich described before, Ryzen 5600 with a 9060 XT and 16GB DDR4. I think if you stick with lower power builds and focus running older games at higher settings vs newer games at lower settings you can still have a good time. I feel like if you're budgeting for a PC anyway and not just spending money for high end stuff then you probably aren't buying new games all the time anyway.
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